Improving our boxes isn’t simply about changing the products that go inside—we are always looking for ways to make our boxes more sustainable overall. And we’re finding that even small adjustments can have a big, positive impact on the environment. Here are some of the steps we’ve taken to green our box and do our part to help preserve the Earth our little ones will one day inherit.
1. Smaller Box, Bigger Benefits
Pictured above to the left is the box that started it all: we call it our Classic box, and it was what we used from the day we started in 2011 till earlier this year. Our team looked for a better box size—one that would work well for shipping and cut down on waste, but could also still hold the products curated by our merchandising team. The result: the trimmer version we currently ship to subscribers, which we simply call the Small box. The Small box weighs 5.8 oz—that’s 2.7 oz (over 30%!) less than the Classic box.
To put this in even greater perspective, for every 1000 boxes we ship, we’ve cut our paper use by approximately 200 lbs. In addition, we can now ship over 1500 more boxes per truckload and thus use fewer vehicles to deliver your surprise goodies each month.
2. Going Solar
Have you noticed the new label on the bottom of your boxes? By harnessing the power of the sun, our new boxes aren’t just smaller, they’re made smarter. Our box supplier, Heritage, reduced their greenhouse gas emissions and fuel consumption by displacing electricity generated by fossil-fuel power plants.
For an added bonus, the yellow design on our boxes is now printed with all-natural soy-based ink. Soy-based inks are more environmentally friendly and are easier to recycle.
3. We’re Even Looking at the Tissue Paper
We’ll be honest—our team looked into doing away with the yellow tissue paper inside the boxes to further reduce paper use. No need to worry! The love our community has shown for the tissue paper has made it clear that it’s a box staple. Instead of doing away with the tissue completely, our team has cut down on the amount we put in. With the new Small box, only one piece of tissue paper is needed, as opposed to three. This may sound like a small change, but consider this: we’ve reduced the use of tissue paper by over 66% across the thousands of boxes we ship each month. That’s a lot of gift wrap!
A Greener Future
Our team continues to look for ways to improve our sustainability, by doing things like reducing use of cardboard, using tissue paper more efficiently, and fitting more boxes into fewer trucks. Small, simple acts like these can have an enormous, positive impact on the environment. We’re even asking our community how to reuse our boxes! As seen in our Acts of Green campaign, no act is too small—every act counts.
Comments, thoughts, suggestions? Share them with us here by commenting below. And be sure to enter our Acts of Green sweepstakes on Facebook—there are over $1,500 worth of green prizes up for grabs for your kids and home.